(1). A nice way of describing clients who’re not that rich.
“Look, Jim … we’re not really targeting the mass affluent here. We’d much rather compete with everyone else for the same 400 or so ultra-high-net-worth clients … hopefully score one or two and then retire before they inevitably get bored with us and move on.”
(1). In real estate listings, a house that is way too small for you and your seven kids to live in.
“I think you’re just going to love this next one! It’s an adorable three-bedroom cape right on a quiet, little corner lot. Those lights? Oh, it’s just the 7-Eleven parking lot. Don’t worry, almost no one ever tries to jump the fence.”