(1). The brother-in-law of the CEO.
Internal Liaison
RANDOM LINGO
Secret Sauce
(1). Special skills, products or abilities that you try to make prospects believe your company has that no one else has, when in reality, everyone just sells the same crap.
“I mean, c’mon, it’s not like we have some secret sauce that makes us better than anybody else! We sell toilet seats, for gods’ sakes!”