(1). A term used to describe a pitch by a struggling business unit to try to explain to the firm’s sales force why they should be marketing their product or service (see value add, nice-to-have). Value Propositions often appear desperate, but are useful in providing members of the business unit with bullet points for their resumes, which likely will need to be updated shortly.
“So, let me get this straight. Your firm’s value proposition is that you’re the ‘Pluto’ of the marketing world and you’re making a comeback?”
(1). The process of getting a law passed by Congress. The law will ultimately include a multitude of irrelevant and contradictory provisions, ensuring lawyers and accountants will remain employed for years to come, which was likely the goal in the first place.
“What does this provision mean, anyway? Can I veto it? Why can’t I veto it? I’m the President, for Christ’s sake! Can’t we ever get something through Congress without all the sausage making? Maybe I’ll just declare myself President for Life…can I do that?”