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(1). How Ops or Tech tells you they have no interest in doing whatever it is you want them to do.
“Hmm … so, you’d like us to take over the quarterly account performance metrics reporting … well, I think the first step is for us to conduct a level of effort analysis to see if we are able to resource that … we’ll get back to you ….”
(1). A term used in an attempt to compare the results of a marketing effort to a nuclear event. It’s not, by the way, a nuclear event … it’s not even going to be mentioned at next month’s town hall meeting. Worth it!
“Well, I think we’ve achieved critical mass at this point so we can move on to the next stage … did somebody say ‘roadshow‘?!”
(1). A rough calculation or estimate.
“Hey, Joel…I’ve got a meeting in twenty. Can you get me the average annual fees on the Johnson account since inception. Just give me the quick and dirty.”
Props to Mark R. for the submission.
(2). An excuse to do sloppy work on grounds that the work product will only be used once or temporarily, when in fact it will immediately become a fundamental piece of the organization’s infrastructure.
“Yeah, I could’ve stayed all night working on this thing, but since they’re only going to use it for talking points, I just did the quick and dirty.”
Props to Mike S. for the submission.
