(1). The mysterious art, lost since ancient times, of combining the right amount of staff and technology to efficiently and cost-effectively conduct your business.
“Team, we’re never going to achieve scale if we don’t make some sacrifices. That’s why I’m cutting your salaries and laying off all of your assistants. Okay, with that out of the way, I just wanted to remind you that I’m going to be in St. Croix for the next couple of weeks on my new yacht.”
(1). A term used to identify the cause of a major problem a company is currently experiencing. While this metaphoric firearm and the silver bullet that can remedy the situation rarely exist, business owners seem to love the chase. In all honesty, the problem is usually due a pile of guns that the business owner has accumulated from years and years of poor business decisions.
(2). In internet marketing, this terms is usually associated with a business owner looking for the cause of a massive drop in organic traffic due to one of Google’s jackass algorithm updates. Thanks Matt Cutts.
“Sean, I’m just looking for the smoking gun in this situation. I don’t understand why linking to all of these gambling and porn sites is such a bad thing. Lot’s of people go to them, hell, I was just on one before this meeting. That’s a strong handshake you have by the way.”