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(1). This can go hand-in-hand with “understand the ask“. Let’s level-set meaning, make sure everyone is on the same page and understands.
“Let’s level set to ensure I understand the ask”. Ugggghh.
Props to Amy J. for the submission!
(1). An unnecessary (but so necessary) document a company uses to tout previous accomplishments and put stars in the eyes on new prospects so that they hire them. Usually they are only created around well-known brands, because nobody cares that you helped that company down the hall do great…what do those guys do again? Something with David Bowie memorabilia right?
“We’d like to show you a case study that we did for a company that sells David Bowie memorabilia. Wait a minute, Mike! I told you to make a case study for the Chloé site, not the David Bowie site! When we get back to the office we’re gonna be making some ch ch ch changes!”
(1). Extra, usually unnecessary, features or services that are used to entice a prospect to buy your product or hire your firm.
“So, this is the Superior, our deluxe model. It’s got all the bells and whistles you could want…MP3 player, remote control, bluetooth…it’s pretty awesome. Oh, the flush handle’s right over here…”
