(1). To try to make your offering measure up to your competitors. It doesn’t.
“So, to level the playing field a bit, we revamped our marketing materials. Now, we’re using glossy paper and … wait for it … color!”
Level The Playing Field
RANDOM LINGO
Bricks and Mortar
(1). To have an actual office in another location (Psst! It’s just a broom closet with a phone!), allowing the company to advertise a local presence (see boots on the ground) when, in fact, there is none.
“We want to start looking into expansion into that Appalachian Outlaws place on TV. Now, we’re going to need bricks and mortar down there, so…Steve! Congratulations! You’re our new Regional Director! Now, go get packed!”
Carbon-Based Error
(1). A human error or screw-up.
“Hi, this is the Helpdesk. Frozen Outlook, eh? Sounds like a carbon-based error to me. Just turn it off and back on again and you should be fine.”
Props to Eileen R. for the submission.