(1). To try to make your offering measure up to your competitors. It doesn’t.
“So, to level the playing field a bit, we revamped our marketing materials. Now, we’re using glossy paper and … wait for it … color!”
Level The Playing Field
RANDOM LINGO
Bait and Switch
(1). The deceptive practice of enticing a new customer with empty promises (read: low fees) only to spring the real deal on them after it’s too late for them to back out.
“What is this, some kind of bait and switch? You’re sign says ‘All You Can Eat’ and, goddamnit, I want more shrimp!”
Optimize
(1). What your digital agency says they are doing on a month to month basis.
“The SEO team’s on-going optimizations are really starting to support the SEM team’s optimized landing pages which assist the Social Media team’s plan to optimize your site’s experience….get it?