(1). To try to make your offering measure up to your competitors. It doesn’t.
“So, to level the playing field a bit, we revamped our marketing materials. Now, we’re using glossy paper and … wait for it … color!”
Level The Playing Field
RANDOM LINGO
Separate The Wheat From The Chaff
(1). To weed out the meat of a presentation (a.k.a. the quote) from all of the marketing fluff.
“This all looks great, Don. But I’m having a little trouble separating the wheat from the chaff here. Can you let me know where I can find the fee? … Oh, there it is – footnote 34 in Appendix K…got it.”
Get into Bed
(1). To take on a new client that you know is going to cause trouble for you down the road, but is just too lucrative right now to pass up.
(2). To hire a service provider (read: outsource firm) that will be next to impossible to unload once they’re in place.
“You know once we get into bed with these guys, we’re never going to be able to get rid of them. Like the Kardashians.”