(1). To try to make your offering measure up to your competitors. It doesn’t.
“So, to level the playing field a bit, we revamped our marketing materials. Now, we’re using glossy paper and … wait for it … color!”
Level The Playing Field
RANDOM LINGO
Shooting Star
(1). Someone who was involved with a client for such a short time their absence won’t be noticed. In other words, fire away!
“Hey Mike, what’s up? Susan’s leaving the firm? That’s too bad. How do I want to tell the client? Well … I mean … Susan was more of a shooting star in the relationship, so I’m not sure we need to say anything.”
Neuman'd
(1). The process of creating slides for a deck with thoughtful insights, observations and recommendations, only to be passed over at the last minute in the meeting (which you put a suit on for) in favor of more important and relevant dependencies.
“Well, Dave got neuman’d again.”
Props to the department managers at Prime Visibility, and to anyone else who has ever cut Dave off in a presentation.