(1). To try to make your offering measure up to your competitors. It doesn’t.
“So, to level the playing field a bit, we revamped our marketing materials. Now, we’re using glossy paper and … wait for it … color!”
Level The Playing Field
RANDOM LINGO
Paradise Analysis
(1). Another way to describe the wish list you are about to present to you boss for that new system you want him to pay for.
“Okay, so this is our paradise analysis for the new custody platform. If we even get a third of this, we’ll be in good very good shape.”
Actionable Data
(1). A term used to describe data taken from Google Analytics, Omniture or some other reporting platform, that can be used to create busy work.
“Hey Steve, can we extract some actionable data from Google Analytics to create some deliverables for the client?”
Props to Ross G. for the submission.