(1). To try to make your offering measure up to your competitors. It doesn’t.
“So, to level the playing field a bit, we revamped our marketing materials. Now, we’re using glossy paper and … wait for it … color!”
Level The Playing Field
RANDOM LINGO
White Hat
(1). A term describing best practices for SEO professionals that correctly (and honestly) manipulate search engines so that their client’s sites show up above Wikipedia entries.
“Our firm uses white hat practices for our SEO efforts. No, you won’t get links from any porn sites or gambling sites. No, no porn sites you can gamble on either.” (see: Black Hat)
Pissing In The Wind
(1). A term that compares making no progress on a particular project, to one urinating on one’s self.
“We’re really just pissing in the wind until you make a decision Jeff. Now c’mon, do you like the glossy or matte finish on the new business cards?”