(1). An initiative undertaken by a company to produce unlimited opportunities. It is, of course, a pipe dream that results in over-diversification and, ultimately, a reversion back to the company’s core competencies (see also cultural evolution).
“We’re planning to adopt a blue ocean strategy for 2013. We’re now going to focus on both importing AND exporting!”
(1). Funds placed in relatively safe, income-oriented investments, intended to convince a conservative-minded client to invest other money in much more risky (read: expensive) investment than they otherwise would.