(1). n – The release of a new product, service offering or application, intended to get empolyees excited about something that likely has no impact on them whatsoever.
(2). v – To release a new product, service offering or application. The term is most often used by IT to allow employees to pretend the application they created (which likely will be used to improve the company’s email inbox capacity) has contributed to the launch of the Starship Enterprise.
(1). To omit some critical piece of information during a sales pitch (i.e. fees, your actual capabilities, etc.).
“Look, Dean … we’re not trying to play hide the ball here! We can’t NOT tell this guy we don’t actually know how to build his website and that your little brother – who’s sixteen by the way – is going to be doing it for us!”