(1). A gimmick crafted by the devil himself (Staples) to give people who frequent American Idol concerts and display Troll Dolls on their desks a reason to talk about how hard their job is.
(2). A plastic red button that people display on their desk as an unfunny, out of date conversation piece.
“Oh man, I can’t believe how much work I have to get done today! Wish I had an easy button to just do it for me! I’ll bet ya Phil Phillips doesn’t have work like this! Kelly Clarkson?? She has people doing it for her!! Cat Deeley is so pretty…..”
(1). When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.
“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me. Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand? I think it’s a home run!