(1). A last minute scramble to deal with an artificially-created emergency, usually occurring at approximately four o’clock on a Friday afternoon and whose successful completion results in zero thanks and several missed trains.
(1). A term used in an attempt to compare the results of a marketing effort to a nuclear event. It’s not, by the way, a nuclear event … it’s not even going to be mentioned at next month’s town hall meeting. Worth it!
“Well, I think we’ve achieved critical mass at this point so we can move on to the next stage … did somebody say ‘roadshow‘?!”