(1). An IT or Ops term for the release of a new software program or application (see go live); often used to mask the forced retirement of a program that works perfectly well, but that the manufacturer no longer wishes to support now that their new product is on the market.
“We’ll be rolling out the new mailing label system next week, everyone. Now, in order to create a label, you will need to go into the new label generator screen and submit a request ticket to Bangalore.”
(1). To omit some critical piece of information during a sales pitch (i.e. fees, your actual capabilities, etc.).
“Look, Dean … we’re not trying to play hide the ball here! We can’t NOT tell this guy we don’t actually know how to build his website and that your little brother – who’s sixteen by the way – is going to be doing it for us!”