(1). A euphemism for a low-quality class of prospective clients that the firm believes will be easy to “pick off”. The term is usually used during strategy meetings in which management announces its decision to focus its marketing efforts on higher volume (as opposed to quality of clients) in order to meet its revenue goals.
“Okay team, this year we’re going to focus on the low-hanging fruit out there. How do we do it? VOLUME! That’s how we do it!”
(2). A term that describes “easy wins” used by salesmen to give prospective clients a sense of euphoria that you and only you hold the keys to their success. After the contract is signed, the salesman will then exit the relationship, forever.
“What we’ll do first is go after the low-hanging fruit to give you a leg up on your competition. Once that process is complete, your account manager will explain the plan going forward.”