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(1). To beat an issue to death over and over again, usually for the benefit of one guy on the conference call who just can’t seem to get it.
“Look, fellas…I don’t want to make glue out of a dead horse here, but I’m still not seeing the benefit to switching to GEICO.”
(1). Allegedly to come up with ideas or solutions that are novel and unique (also prohibitively expensive and often slightly illegal).
“Okay, guys, if we’re going to make this spot exciting, we’re going to have to think outside the box a bit … now, when you think hypoallergenic adult undergarments, what’s the first thing that pops into your head? Tom, go!”
(1). That department where the people who make all the money work. Click here for your department.
“So, are we a profit center or not? The last five accounts you guys brought in were priced so low, we’re basically paying them! No, go out there and get some clients who pay us!”
