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(1). A nice way of describing clients who’re not that rich.
“Look, Jim … we’re not really targeting the mass affluent here. We’d much rather compete with everyone else for the same 400 or so ultra-high-net-worth clients … hopefully score one or two and then retire before they inevitably get bored with us and move on.”
(1). In the sales world, ABC is an acronym for “Always Be Closing”. Made famous by Alec Baldwin screaming at the sales team in Glengarry Glen Ross in 1992, it is nearly impossible to avoid mentioning that first prize is a Cadillac El Dorado, second prize is a set of steak knives and third prize is “you’re fired”.
“A-Always, B-Be, C-Closing. Always Be Closing.” (We would keep going here and try to insert some different names and words here to get a cheap laugh, but there are simply too many curses in this speech, and let’s face it, it’s hysterical just the way it is. Go here for a full transcript.)
(1). A company’s first clients that help them get to the point of notification that they no longer service clients of their size.
“Oh god, Bill from Fountains! Fountains! Fountains! is still on board? I thought we got rid of all of those legacy clients after the merger? Ok, let’s just send him an email from Ted’s outlook saying that we can no longer service his needs. Ted? He won’t care, he’s a team player!”
