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(1). A nice way of describing clients who’re not that rich.
“Look, Jim … we’re not really targeting the mass affluent here. We’d much rather compete with everyone else for the same 400 or so ultra-high-net-worth clients … hopefully score one or two and then retire before they inevitably get bored with us and move on.”
(1). A bright spot that’s not ready for prime time, and needs further development to be duplicated elsewhere.
“Really love the new macro, Nick…unfortunately, I think you need to make a few tweaks to get this all the way to bright.”
Props to David P. for the submission.
(1). To try really, really hard (but still fail).
“I’ve been bending the steel on this, but I just don’t think I’m going to be able to get you that purple Geo you’re looking for.”
