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(1). A nice way of describing clients who’re not that rich.
“Look, Jim … we’re not really targeting the mass affluent here. We’d much rather compete with everyone else for the same 400 or so ultra-high-net-worth clients … hopefully score one or two and then retire before they inevitably get bored with us and move on.”
(1). A way to make it sound like the members of your team are all winners, and that, by hiring you guys, the client will be a winner, too.
“Our blue ribbon team of experienced professionals will make sure you are receiving the highest level of attention and service every day.”
(1). To lead some project or effort in hopes it gets you some sliver of recognition. It won’t. It will help the career of the guy who assigned it to you, though.
“Team, we’re going to focus on updating our client contact information database this summer. Fred here has graciously volunteered to spearhead the effort. I’ll be happy to report progress to management, of course. In the meantime, I’ll be sailing to the Virgin Islands, but should be available on BB if anyone needs me.”
