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(1). To subtly manipulate figures to produce a more favorable outcome.
“Well, Nick, I’m not going to lie. You’re going to owe a ton of taxes this year. Let me massage the data a bit to see if we can find a more efficient way to use some of those ‘business expenses’.”
(1). What your digital agency says they are doing on a month to month basis.
“The SEO team’s on-going optimizations are really starting to support the SEM team’s optimized landing pages which assist the Social Media team’s plan to optimize your site’s experience….get it?
(1). Terms those guys in your IT department keep using over and over again.
“What the hell was Ron even saying on that call? He was just babbling a bunch of corporate jargon. I’m not even sure what language he was speaking!”
