Media Agnostic

Cheesy Corporate Lingo CheesyCorporateLingo.com 06 August 2012

 

(1).  Media neutral.  It’s supposed to mean that there is no preference for a given media channel in advertising, but it really just means the agency doesn’t know what it’s doing and doesn’t want to commit to anything lest it appear stupid.

 

“We’ve been relatively media agnostic for our campaigns these days…why, what are you guys doing…you know…specifically….”

 

Props to Deb for the submission.