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(1). A way to indicate to co-workers the personal benefit you are deriving from a single achievement or project, usually used in a self-promoting yet deprecating manner in order to appear modest.
“Boy, I sure am getting a lot of mileage out of that macro I created! Thank you, Basic Understanding of Excel!”
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(1). The day when that obnoxious prospect schedules presentations from several firms for their business. The main purpose of the bake sale is to reinforce the prospect’s own sense of self-worth (oh, and also to waste all of your time since he already hired his brother-in-law’s firm to do the work).
“Well, I think there’s, like, two other firms pitching for this business today. The good news is I got us the last time slot, so I feel pretty good about our chances. You always want to be the last thing they eat at the bake sale, ’cause that’s the only thing they’re going to remember!”
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