(1). An overcrowded, battleship-gray building in an office park outside of Dubuque where you forced all of your ops guys to move to a couple of years ago.
“Don’t worry, Sam. You’re going to love the new location. It’s got all the amenities you could ask for – a Sunglass Hut, Macaroni Grill, and I heard they might be building a Walgreens, like, less than a mile away. A real high value site for us!”
(1). A check to make sure the action you are recommending will help your client sleep better at night.
“The important thing to ask yourself, Mrs. Gilchrist, is whether putting your entire retirement savings into shares of Facebook is going to pass the pillow test. Given the commissions I would make on the trade, I would say ‘yes’.”