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(1). An impossible-to-identify goal that keeps shifting and changing with the whims of your client or manager. Just try to hit it … just try!
“So, Eric … I think we finally have what Ari’s looking for. It was a bit of a moving target, but it looks like if we just eliminate the ‘liabilities’ line-item, his company’s financials will match what he wanted.”
(1). A term describing best practices for SEO professionals that correctly (and honestly) manipulate search engines so that their client’s sites show up above Wikipedia entries.
“Our firm uses white hat practices for our SEO efforts. No, you won’t get links from any porn sites or gambling sites. No, no porn sites you can gamble on either.” (see: Black Hat)
(1). A call to a competitor or client by a consultant without disclosing who they are working for (and usually pretending to be a prospect) in order to get some information out of them about their business or operations.
“So, we had a no names discussion with the folks at IBM, as you requested…turns out they make computers. It’ll all be in our final report…”
