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(1). An impossible-to-identify goal that keeps shifting and changing with the whims of your client or manager. Just try to hit it … just try!
“So, Eric … I think we finally have what Ari’s looking for. It was a bit of a moving target, but it looks like if we just eliminate the ‘liabilities’ line-item, his company’s financials will match what he wanted.”
(1). To contact someone, meant to imply a personal or intimate relationship that usually does not exist.
(2). Adds a cheesy and phony new age element to any form of communication, whether E-mail or talk.
“I reached out to Bob this morning to let him know he was termed.”
Props to John D. for the submission!
Definition
(1). A word consultants and IT guys use to identify systems or processes that decrease worker productivity, in an attempt to develop better methods (also known as efficiencies).
“So, tell me Andy, would you consider the company’s onboarding process one of your pain points? You mentioned in your questionnaire that it takes two weeks and involves seven different levels of approval….hmm…let’s just mark that down as a ‘yes’.”
Real Life Lingo
It’s always tough to hear when someone has a pain point about something, because you know it’s never just about that one thing. I was once in a meeting with a local nursery where everything we said and everything we recommended was one of this guy’s pain points. “We really need to update your meta descriptions, they are currently all blank except for the homepage that simply reads, “HOME OF THE BUSH KING”, and we really don’t think you are sending the right message here.” What does this guy say to me? “Nope, can’t do it, updating code is one of our pain points here.”
Godspeed Bush King, Godspeed.
