(1). To introduce new information into a discussion, causing confusion and distraction from the issue at hand.
“Not to muddy the waters here, but shouldn’t we address John’s tie? Kids holding hands? Really?”
Muddy the Waters
RANDOM LINGO
Think Outside The Box
(1). Allegedly to come up with ideas or solutions that are novel and unique (also prohibitively expensive and often slightly illegal).
“Okay, guys, if we’re going to make this spot exciting, we’re going to have to think outside the box a bit … now, when you think hypoallergenic adult undergarments, what’s the first thing that pops into your head? Tom, go!”
Nice-To-Have
(1). A very expensive and highly marketed service offering or product that would likely be the first thing to be cut in a downturn.
“Time Warner Cable is a real nice-to-have.”