(1). To introduce new information into a discussion, causing confusion and distraction from the issue at hand.
“Not to muddy the waters here, but shouldn’t we address John’s tie? Kids holding hands? Really?”
Muddy the Waters
RANDOM LINGO
Black Hat
(1). Shady Internet optimization practices usually performed by nondescript people in Russia, India, Romania, Slovenia, etc….really any country that ends in “ia” applies here.
(2). Manipulating search engine results by obtaining links from porn sites and gambling sites…or porn sites you can gamble on.
“Black hat, white hat…is all the same as long as you get page one of Google result pages. Have you been on the Ebay lately? I see missile silo for sale, crazy things! I update on the Facebook now!
Hero Space
(1). The portion of a website that companies usually flood with scrolling pictures of happy people and inspirational testimonials about their products. It is usually used to portray themselves as warm and caring, when they most likely are anything but.
“You know what we need in the hero space, John? More pictures of people in suits succeeding! And….and….whales breaching the water! Nothing says “buy our pharmaceutical supplies” like whales breaching!