(1). To take expensive and time-consuming exams and classes (see credentializer) in order to add impressive-sounding letters after your name on your resume.
“You’ve got to credentialize that resume, Tom. I mean, look at me. I’ve got my CFP, CLU, CTFA, ChFC, AIAF and Series 7, 63 and 24 licenses. Where did I go to college? Well…that was a long time ago…umm…”
(1). Oh, let’s see … the fact that your fees are too high, your hot assistant called in sick today, the prospect doesn’t seem to like your tie, and you suspect that he may be sleeping with that b* from Merrill Lynch he keeps talking about.
“I don’t know about this one, Harry. There are just too many barriers of entry here. I mean, the guy actually told me he didn’t like talking to you!”