(1). A self-promoting way to describe a firm’s customer service or products, meant to imply that the firm is number one in the industry (a claim for which there is likely no basis and is highly disclaimed in the fine print at the back of the promotional material).
(1). An IT or Ops term for the release of a new software program or application (see go live); often used to mask the forced retirement of a program that works perfectly well, but that the manufacturer no longer wishes to support now that their new product is on the market.
“We’ll be rolling out the new mailing label system next week, everyone. Now, in order to create a label, you will need to go into the new label generator screen and submit a request ticket to Bangalore.”