(1). To develop a software application, program or service offering from scratch, without using outsourced providers (see proprietary), usually resulting in high cost, extreme delays and poor customer support.
(1). That hot night out with a prospect intended to close the deal.
“Hey, Tom. Got my “sell” dinner tonight with that big hedge fund guy and I want to show him a good time. You still got that friend over at Jiggles? I really want this guy to leave with a smile on his face!”