(1). When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.
“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me. Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand? I think it’s a home run!
(1). An annoying, and grammatically incorrect, segue used to simultaneously sound like you were paying attention in a meeting and stroke your boss’ ego by agreeing with, or basically repeating, what they’ve just said – before adding your own idea gem.
“To Jesse’s point, I think it’s a great idea to spend the event budget on those adorable dancing dogs; and we should definitely have them incorporate our logo into their choreography.”