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(1). Something you pledge to work on, something you will (probably) work on, and something you have no idea how to work on. Good way to get off the phone, though.
“Okay, well, thanks everyone for joining the call today. I’ll take what we discussed away and come back with next steps.”
(1). What you tell your boss when he asks how much the company’s made off of that really expensive ad campaign you talked him into running.
“Well, I don’t think it’s right to measure our success in dollar terms, you know? But I can say that we’re gaining traction in our target demos, except for men 18 to 49, women 25 to 55 or children.”
(1). What your digital agency says they are doing on a month to month basis.
“The SEO team’s on-going optimizations are really starting to support the SEM team’s optimized landing pages which assist the Social Media team’s plan to optimize your site’s experience….get it?
