(1). A very expensive and highly marketed service offering or product that would likely be the first thing to be cut in a downturn.
“Time Warner Cable is a real nice-to-have.”
Nice-To-Have
RANDOM LINGO
Web Properties
(1). A fancier way for companies to describe their websites, which usually are anything but fancy.
“Gentleman we need to discuss updating our web properties. I don’t think it is in the company’s best interest to have that dancing baby on there anymore. Feels like we are going for a cheap laugh…although it is a good one…ya know what? Let’s keep it up there.”
Backpedal
(1). To gradually change your opinion after receiving a negative response (see push back) from either your boss, your client or someone in Legal.
“Mike said we should price this account at fifty bips with no discounts, but now he’s backpedaling on that after the client threatened to call his golfing buddy the CEO.”