(1). A very expensive and highly marketed service offering or product that would likely be the first thing to be cut in a downturn.
“Time Warner Cable is a real nice-to-have.”
Nice-To-Have
RANDOM LINGO
Bolt On
(1). To attempt to merge a new application with your current systems, usually resulting in a Frankenstein-looking mess that will decrease efficiency while increasing frustration.
“So, we’re going to bolt on a bill pay program to our banking platform. It’s going to be great for our clients, but might require a bit more manual intervention by you guys while we work out the kinks. Merry Christmas!”
Story
(1). A term used by salespeople in struggling business units to generally describe their service pitch to clients and intermediaries, meant to impart an endearing and almost human quality on the offering.
“I think we have a compelling story to tell about our expertise in the powdered milk space. Now, let’s hit those phones!”