(1). A very expensive and highly marketed service offering or product that would likely be the first thing to be cut in a downturn.
“Time Warner Cable is a real nice-to-have.”
Nice-To-Have
RANDOM LINGO
Post
(1). To inform your boss (usually by voicemail) of an error or other issue before he receives the inevitable angry call from your client.
“Hi, Tom. This is Gil. Hope you’re enjoying your vacation. Umm…just wanted to post you on an issue with the Pupier account. Turns out it’s pronounced ‘pupi-ay’.”
Think Outside The Box
(1). Allegedly to come up with ideas or solutions that are novel and unique (also prohibitively expensive and often slightly illegal).
“Okay, guys, if we’re going to make this spot exciting, we’re going to have to think outside the box a bit … now, when you think hypoallergenic adult undergarments, what’s the first thing that pops into your head? Tom, go!”