(1). A very expensive and highly marketed service offering or product that would likely be the first thing to be cut in a downturn.
“Time Warner Cable is a real nice-to-have.”
Nice-To-Have
RANDOM LINGO
Spin Room
(1). The cave where campaign managers sleep before emerging to feast on America’s cable-news reporters.
“Okay, let’s take it down to the spin room where David Axelrod is busy spiking everyone’s drinks with PCP before giving us his take on tonight’s debate.”
Up-Charge
(1). To bill separately for additional services that some competitors may provide free of charge. These fees are generally intended to cover the costs of unnecessary business units (see nice-to-have) whose services can easily be removed from the firm’s offering in a down year and are often waived anyway.
“Everybody, we’re going to start up-charging our clients a technology fee. If anyone asks, just tell them we needed to invest in new technology to make sure their campaign ran at an optimal level. Gold mine.”