(2). In retail, a term used to describe a sale that lures naive customers into buying surplus, out of season products they will never use, by offering them 2 of these items for the same price.
“Hey Steve, did you see that BOGO sale going on over at Dick’s Sporting Goods? I know it’s May and the season just ended, but I think I am totally going to get into snowboarding next year! And if I buy one pair of snow pants, I get a second pair for free! How can I go wrong?
(1). The attempt by management to institute changes to a company’s infrastructure in order to rejuvenate their dying and obsolete business (i.e. layoffs and store closings).
“Team, as you know, with changes in technology, the spending habits of our customers are shifting. In response to these changing times, our company is undergoing a cultural evolution. Corporate has asked all of us to attend an offsite next week, so they can roll out their new list of ‘Core Beliefs’. Oh, not you, Joe…would you mind coming to my office after this meeting…?”