(1). To mentally prepare a client, staff member or co-worker for some potentially bad (see sub-optimal) news, often regarding a delay or other inconvience that, while perfectly normal, would likely anger or annoy the client, staff member or co-worker.
(1). An unnecessary (but sonecessary) document a company uses to tout previous accomplishments and put stars in the eyes on new prospects so that they hire them. Usually they are only created around well-known brands, because nobody cares that you helped that company down the hall do great…what do those guys do again? Something with David Bowie memorabilia right?
“We’d like to show you acase study that we did for a company that sells David Bowie memorabilia. Wait a minute, Mike! I told you to make a case study for the Chloé site, not the David Bowie site! When we get back to the office we’re gonna be making some ch ch ch changes!”