(1). To develop a software application, program or service offering from scratch, without using outsourced providers (see proprietary), usually resulting in high cost, extreme delays and poor customer support.
(1). A call to a competitor or client by a consultant without disclosing who they are working for (and usually pretending to be a prospect) in order to get some information out of them about their business or operations.
“So, we had a no names discussion with the folks at IBM, as you requested…turns out they make computers. It’ll all be in our final report…”