“Okay, guys … we really want to start targeting high-net worth individuals this year. So, we’re going to start calling you ‘investment professionals‘ to show you do more than push product. That said, keep pushing product.”
(1). To add content to a presentation or white paper. Usually suggested by those who believe length equals quality.
“Your proposal really lays out the plan perfectly, Don. But I think we should try to beef up the technical portion a bit. The boss will really enjoy wading through pages and pages of technical jargon. I just know he will!”