(1). Acronym for “as soon as possible” often used to impart a sense of urgency. In an effort to appear even shorter on time (and really important), many workers pronounce the acronym as an actual word.
“Hey Jeff, sorry to do this but I totally forgot Jonathan was coming in today so I am going to need those mock-ups ASAP.”
(1). When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.
“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me. Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand? I think it’s a home run!