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(1). Something you’d like all of your KPIs to be.
“Hmmm … is there any way we can eliminate that line-item marked “fees”? I just don’t think it’ll be optically-pleasing to the client given our performance is down about six percent from last year.”
(1). To bill separately for additional services that some competitors may provide free of charge. These fees are generally intended to cover the costs of unnecessary business units (see nice-to-have) whose services can easily be removed from the firm’s offering in a down year and are often waived anyway.
“Everybody, we’re going to start up-charging our clients a technology fee. If anyone asks, just tell them we needed to invest in new technology to make sure their campaign ran at an optimal level. Gold mine.”
(1). When your company moves everyone’s desks around for no apparent reason. Result: high cost, low anything else.
“Okay, team. Everyone needs to get ready for the re-stack this weekend. So, before you go home today, you’re going to need to pack up all your stuff and carry it to your new desks on the 15th floor. The company will take care of everything else.”
