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(1). Something you’d like all of your KPIs to be.
“Hmmm … is there any way we can eliminate that line-item marked “fees”? I just don’t think it’ll be optically-pleasing to the client given our performance is down about six percent from last year.”
(1). A very expensive and highly marketed service offering or product that would likely be the first thing to be cut in a downturn.
“Time Warner Cable is a real nice-to-have.”
(1). To take away all but one option, usually resulting in someone lashing out publicly at work (bad) or simply getting drunk after work and lashing out publicly then (worse).
“So, I feel kinda bad, but I totally backed Josh into a corner today on the Hendrickson account. He just wouldn’t do what I wanted, so I just looped in the client and asked him again. It worked, but I don’t think I’m getting invited to his summer barbecue anytime soon.”
