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(1). Work done for a client that has no purpose other than to make it look like you are doing work for the client (see add value).
“Let’s suggest a few changes to the portfolio at tomorrow’s meeting. I know we don’t need to, but these things are all about optics, right?”
(1). To make something a priority or renew focus on a particular issue.
“What did you just say, Tom? ‘Get some head lice on that’? Gross! … Oh, get some headlights on that … got it … yeah, we should totally do that.”
Props to Kyle B. for the submission.
(1). To gradually change your opinion after receiving a negative response (see push back) from either your boss, your client or someone in Legal.
“Mike said we should price this account at fifty bips with no discounts, but now he’s backpedaling on that after the client threatened to call his golfing buddy the CEO.”
