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(1). Work done for a client that has no purpose other than to make it look like you are doing work for the client (see add value).
“Let’s suggest a few changes to the portfolio at tomorrow’s meeting. I know we don’t need to, but these things are all about optics, right?”
(1). A review of an entire organization from the bottom to the top.
“Mark, the boss wants us to undertake a root and branch review of the company. He said we can take as long as we need to do it, so long as its ready to go by next month.”
Props to Michael M. for the submission.
(1). A basketball term used by management to pressure sales staff to concentrate on a favored (read: expensive) or, more likely, under-performing product.
