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(1). Work done for a client that has no purpose other than to make it look like you are doing work for the client (see add value).
“Let’s suggest a few changes to the portfolio at tomorrow’s meeting. I know we don’t need to, but these things are all about optics, right?”
(1). Cool stuff somebody other than you did (see best practices).
“Some of the bright spots from this year came from our billing department, so kudos to them. That new practice of getting invoices out with the correct mailing addresses really helped our bottom line.”
Props to David P. for the submission.
(1). A term used by upper management to politely tell an employee that they don’t give their clients enough face time, and how disappointed they are with them about it.
“Well Scott, you should consider going into the city and taking the client out to lunch. You know, you can’t fax a handshake! Seriously though, go take them out to lunch.”
