Optics

Cheesy Corporate Lingo CheesyCorporateLingo.com 30 June 2012

 

(1).  Work done for a client that has no purpose other than to make it look like you are doing work for the client (see add value).

 

“Let’s suggest a few changes to the portfolio at tomorrow’s meeting.  I know we don’t need to, but these things are all about optics, right?”