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(1). What your digital agency says they are doing on a month to month basis.
“The SEO team’s on-going optimizations are really starting to support the SEM team’s optimized landing pages which assist the Social Media team’s plan to optimize your site’s experience….get it?
(1). “Level Of Effort”, or in other words, how much of a pain in the processors it’s going to be to do whatever the business wants you to do to the system.
“Okay, so after further analysis, our LOE has changed a bit. We now think it’s going to take 378.4 man-days to complete this phase of the project. So, based on that, we’re going to need to allocate 25.6 man-boys to this effort.”
(1). Another way of describing the sporadic and (most likely) canned emails you send your clients every few months to make it look like you’re regularly in touch with them.
“Great talking to you, Richard. Let’s be sure to keep the line of communication open on that mortgage you’re thinking about. Remember – I’m here for YOU!”
