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(1). What your digital agency says they are doing on a month to month basis.
“The SEO team’s on-going optimizations are really starting to support the SEM team’s optimized landing pages which assist the Social Media team’s plan to optimize your site’s experience….get it?
(1). A series of empty promises made to a prospective client, designed to entice them to hire your firm.
“I hear what you’re saying, Al, but we can’t just sell these people a bag of goods and then have them find out we can deliver on about 2% of what we promised! What are we, iPhones?!”
(1). A way to say “we haven’t made any progress” without actually saying “we haven’t made any progress”.
“As to our penetration into the fast-moving app space, we continue to make strides in that arena. We’re looking for the coming fiscal year to be a major contributor to the growth cycle of that part of our business.”
