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(1). What your digital agency says they are doing on a month to month basis.
“The SEO team’s on-going optimizations are really starting to support the SEM team’s optimized landing pages which assist the Social Media team’s plan to optimize your site’s experience….get it?
(1). In marketing, a way to describe your expertise in an area in which you have no expertise.
“We like to take more of a hybrid approach with this type of engagement. We’ll be leveraging several strategic partners to assist our team here with the management of your account. While those providers will bill you separately, we feel this combination will bring to bear the best in class level of service you are looking for.”
(1). The deceptive practice of enticing a new customer with empty promises (read: low fees) only to spring the real deal on them after it’s too late for them to back out.
“What is this, some kind of bait and switch? You’re sign says ‘All You Can Eat’ and, goddamnit, I want more shrimp!”
