(1). A euphemism for outsourcing certain functions to another firm or service provider, intended to imply that the use of the other provider is to the customer’s benefit, as opposed to simply a cost-saving measure, which it invariably is.
(1). A sexually-charged euphemism for forcing employees to plug their company’s other products or services to their existing clients.
“Team, for the coming fiscal year, we are going to be focusing on the cross-pollination of the firm’s other products. So, get out there and make sure your clients are all opening new checking accounts! Toasters for all!”