(1). A euphemism for outsourcing certain functions to another firm or service provider, intended to imply that the use of the other provider is to the customer’s benefit, as opposed to simply a cost-saving measure, which it invariably is.
(1). A software application, program or service offering that is unique to a company (and usually subject to patents or copyrights), often strikingly similar to a dozen other software applications, programs or service offerings by the company’s competitors (and probably designed using pirated software provided by disgruntled ex-employees).
“Alright everyone, we have finally rolled out our proprietary dashboard. It took two years, countless hours and thousands of dollars, but I think we are finally going to be able to pull in Google Analytics! What? Yes, that’s pretty much all it does. No, I don’t think it makes more sense to just log in to Google Analytics. This thing has our logo on it!”
(1). A way to describe virtually everyone in a meeting where the new boss says he’s going to “turn this ship around” by “identifying efficiencies“. By the way, you’re all going to be fired.
“So, after Alex went into his bit about ‘we’re going to make us the Bank One of banks’, all I saw was a bunch of nodding heads in the room. I didn’t have the heart to say anything, so I just nodded my head, too.”