(1). In marketing, a way to describe your expertise in an area in which you have no expertise.
“We like to take more of a hybrid approach with this type of engagement. We’ll be leveraging several strategic partners to assist our team here with the management of your account. While those providers will bill you separately, we feel this combination will bring to bear the best in class level of service you are looking for.”
(1). A task yet to be completed. The term is usually used to suggest the task’s completion is a high priority (see sense of urgency), when in actuality, it can likely be completed at any time.
“Alright everybody, we’ve got a lot of action items to move on for this client before our next meeting.”