(1). An event that coincides with the launch of a particular product or service. While usually occurring weeks, if not months after said launch, it is a great reason to get drunk on the company’s dime and prepare for the inevitable downsizing of the development team.
“Hey everyone, we are having the launch party at Jamesons on 2nd. Mark, Joel and Melissa you guys should totally come! You were crucial to the development and it would be a great networking opportunity for all of you.”
(1). Allegedly to come up with ideas or solutions that are novel and unique (also prohibitively expensive and often slightly illegal).
“Okay, guys, if we’re going to make this spot exciting, we’re going to have to think outside the box a bit … now, when you think hypoallergenic adult undergarments, what’s the first thing that pops into your head? Tom, go!”