Pillow Test

Cheesy Corporate Lingo CheesyCorporateLingo.com 04 June 2012


(1).  A check to make sure the action you are recommending will help your client sleep better at night.


“The important thing to ask yourself, Mrs. Gilchrist, is whether putting your entire retirement savings into shares of Facebook is going to pass the pillow test.  Given the commissions I would make on the trade, I would say ‘yes’.”