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(1). A standard PowerPoint presentation used for all prospective clients in which the prospect‘s name is inserted in two or three places to make it appear as if it was prepared just for them.
“Hey Courtney, can you email me a copy of the most recent pitchbook? I just want to make sure all of my phony baloney certifications are listed in my bio.”
(1). Some kind of ridiculous psycho-babble about feeling your client’s pain or some crap.
“Alright, team…this is Richard. He wrote a book on how to improve your emotional intelligence. I don’t know what it means either, but it sounds like something we should have, so you’re going to spend the rest of the day hearing about it while I hit the range. Have fun!”
(1). In real estate listings, a nice way to say “in a really dangerous neighborhood”.
“The location? Oh, it’s really an up and coming area! They just tore down the Laundromat, and I heard a Family Dollar’s going up where the old halfway house used to be!”
