(1). To place a client’s logo on an outsourced or third-party product (usually used in web applications). (see white label)
Private-Branding
RANDOM LINGO
Baked In
(1). A cooking-inspired term that is used to compare low-cost services that are included in a contract at no extra cost (wink wink), to a bundt cake.
(2). Miscellaneous line-items included in a contract to make the client feel good about paying you more than they want to.
“The technology fee and set-up fee are baked in to the contract. I have no idea what those are but we have to put something in there to justify our fee.”
Tee It Up
(1). To bring it up, start the conversation around it.
“When we get to budgets, I’ll let you tee up that conversation.”
Props to Lisa M. for the submission.