(1). A caveat added to a promise to complete a task requested after a known or stated deadline, often used by operations to pre-emptively excuse the fact that they have absolutely no intention of completing the annoyingly last-minute request in the first place.
“Well, given that it’s 4:30 on a Friday, running a report of all your transactions since 1996 by the end of the week is going to be on a best efforts basis…”
(1). That sales executive in your office that only goes after huge prospects. His prey is elusive and his competition is intense. Yet, if he scores just one win, his year is set. But if he doesn’t….
“Who … Ron? That guy’s a whale hunter. He’s got, like, two multi-billion dollar prospects in the hopper right now. If only one of them pans out … it’s right to the Maserati dealer!”