(1). To place a client’s logo on an outsourced or third-party product (usually used in web applications). (see white label)
Private-Branding
RANDOM LINGO
Be Additive
(1). A term used to describe one’s involvement in a certain matter or project, usually as a way to suggest someone else’s involvement would be unnecessary or undesirable.
“I’m not sure Mike’s 50-slide presentation on our office’s battery-recycling program would be additive to the board meeting.”
Astroturfing
(1). The creation of an artificial political movement by a corporation or special interest group designed to look like an actual “grass roots” movement.
“Occupy Wall Street? That was just a clever bit of astroturfing by Moveon.org. Unlike the Tea Party, which is totally legit…”