“You know, team, we’ve really got to be more proactive with our clients. Anticipate their needs. Call them before they call us. Oh, who am I kidding…get back to filling out that spreadsheet I sent you!”
(1). The day when that obnoxious prospect schedules presentations from several firms for their business. The main purpose of the bake sale is to reinforce the prospect’s own sense of self-worth (oh, and also to waste all of your time since he already hired his brother-in-law’s firm to do the work).
“Well, I think there’s, like, two other firms pitching for this business today. The good news is I got us the last time slot, so I feel pretty good about our chances. You always want to be the last thing they eat at the bake sale, ’cause that’s the only thing they’re going to remember!”
(1). A term for a presentation or pitchbook (let’s face it, it’s a PowerPoint presentation), mainly invented to give marketing peeps a cool, new term for a presentation or pitchbook.
“Alright guys, let’s get this deck together for tomorrow’s meeting! Pat, you take care of the slides for your department. Dave and Dave, same for you. Pam can you throw together some thoughts around the analytics piece? I’ll work on the agenda and our logo slide. Aaaannnddd break!”