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(1). A way to refer to a company’s sales force as a collective group without actually using the word “sales”.
(2). An operations term referring to a document or application that is being prepared for release.
“For a change of pace, this year the company is going to focus its hiring and compensation in the production area of the business.”
(1). To push staff members to focus their efforts on a certain project, usually as a reaction to the marketing of a new product or service offering (see take it to the next level, all hands on deck).
“We need to mobilize on the new holiday offer this week.”
(1). A term used to describe data taken from Google Analytics, Omniture or some other reporting platform, that can be used to create busy work.
“Hey Steve, can we extract some actionable data from Google Analytics to create some deliverables for the client?”
Props to Ross G. for the submission.
