(1). A software application, program or service offering that is unique to a company (and usually subject to patents or copyrights), often strikingly similar to a dozen other software applications, programs or service offerings by the company’s competitors (and probably designed using pirated software provided by disgruntled ex-employees).
“Alright everyone, we have finally rolled out our proprietary dashboard. It took two years, countless hours and thousands of dollars, but I think we are finally going to be able to pull in Google Analytics! What? Yes, that’s pretty much all it does. No, I don’t think it makes more sense to just log in to Google Analytics. This thing has our logo on it!”