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(1). To futilely attempt to stop the inevitable collapse of a business, project or career.
“Mike, all of these personnel changes you’re making is just rearranging the deck chairs on the Titanic. No one buys our stuff anymore! I mean, who the hell needs a beeper in 2012!”
(1). The day when that obnoxious prospect schedules presentations from several firms for their business. The main purpose of the bake sale is to reinforce the prospect’s own sense of self-worth (oh, and also to waste all of your time since he already hired his brother-in-law’s firm to do the work).
“Well, I think there’s, like, two other firms pitching for this business today. The good news is I got us the last time slot, so I feel pretty good about our chances. You always want to be the last thing they eat at the bake sale, ’cause that’s the only thing they’re going to remember!”
(1). That hot night out with a prospect intended to close the deal.
“Hey, Tom. Got my “sell” dinner tonight with that big hedge fund guy and I want to show him a good time. You still got that friend over at Jiggles? I really want this guy to leave with a smile on his face!”
