(1). A term used in an attempt to compare the results of a marketing effort to a nuclear event. It’s not, by the way, a nuclear event … it’s not even going to be mentioned at next month’s town hall meeting. Worth it!
“Well, I think we’ve achieved critical mass at this point so we can move on to the next stage … did somebody say ‘roadshow‘?!”
(1). When you sit down with a stockbroker to see if you can glom onto his book of business (or … ahem! … “look for potential synergies“).
“So, I went through a little hand-to-hand combat with Ken and I think we were able to identify a couple of accounts where we could be helpful. He wants us to do it at no charge, of course, which may be a bit of a challenge.”