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(1). A suggestion made during a meeting or conference call to make sure everything being discussed makes sense (see take a step back, smell test). “Sanity Checks” usually result in the discussion being tabled until a later date while the topic (which invairably makes no sense) is being researched further.
(1). What you tell your boss when he asks how much the company’s made off of that really expensive ad campaign you talked him into running.
“Well, I don’t think it’s right to measure our success in dollar terms, you know? But I can say that we’re gaining traction in our target demos, except for men 18 to 49, women 25 to 55 or children.”
(1). When a Congressman votes with the opposing party, thereby generally spelling the end to his or her career.
“I crossed party lines on this issue and we got it done for the American people. Enjoy your new federally-issued, GPS-tracking implants, America!”
