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(1). A suggestion made during a meeting or conference call to make sure everything being discussed makes sense (see take a step back, smell test). “Sanity Checks” usually result in the discussion being tabled until a later date while the topic (which invairably makes no sense) is being researched further.
Definition
(1). A word consultants and IT guys use to identify systems or processes that decrease worker productivity, in an attempt to develop better methods (also known as efficiencies).
“So, tell me Andy, would you consider the company’s onboarding process one of your pain points? You mentioned in your questionnaire that it takes two weeks and involves seven different levels of approval….hmm…let’s just mark that down as a ‘yes’.”
Real Life Lingo
It’s always tough to hear when someone has a pain point about something, because you know it’s never just about that one thing. I was once in a meeting with a local nursery where everything we said and everything we recommended was one of this guy’s pain points. “We really need to update your meta descriptions, they are currently all blank except for the homepage that simply reads, “HOME OF THE BUSH KING”, and we really don’t think you are sending the right message here.” What does this guy say to me? “Nope, can’t do it, updating code is one of our pain points here.”
Godspeed Bush King, Godspeed.
(1). Media neutral. It’s supposed to mean that there is no preference for a given media channel in advertising, but it really just means the agency doesn’t know what it’s doing and doesn’t want to commit to anything lest it appear stupid.
“We’ve been relatively media agnostic for our campaigns these days…why, what are you guys doing…you know…specifically….”
Props to Deb for the submission.
