Secret Sauce

Cheesy Corporate Lingo CheesyCorporateLingo.com 19 June 2012

 

(1).  Special skills, products or abilities that you try to make prospects believe your company has that no one else has, when in reality, everyone just sells the same crap.

 

“I mean, c’mon, it’s not like we have some secret sauce that makes us better than anybody else!  We sell toilet seats, for gods’ sakes!”