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(1). That hot night out with a prospect intended to close the deal.
“Hey, Tom. Got my “sell” dinner tonight with that big hedge fund guy and I want to show him a good time. You still got that friend over at Jiggles? I really want this guy to leave with a smile on his face!”
(1). Something you build into the system to prevent those morons in the business from bringing down the company by punching the wrong keys.
“Oh, don’t worry about that … we’ve put a hard block on changing those kinds of account parameters. Just make sure your people don’t try to hit the ‘any’ key.”
(1). A term used to describe data taken from Google Analytics, Omniture or some other reporting platform, that can be used to create busy work.
“Hey Steve, can we extract some actionable data from Google Analytics to create some deliverables for the client?”
Props to Ross G. for the submission.
