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(1). To weed out the meat of a presentation (a.k.a. the quote) from all of the marketing fluff.
“This all looks great, Don. But I’m having a little trouble separating the wheat from the chaff here. Can you let me know where I can find the fee? … Oh, there it is – footnote 34 in Appendix K…got it.”
(1). An open position you need to fill so badly, it doesn’t really matter who you get as long as you get them in soon.
“Look, with Aaron and Frank both quitting three weeks apart, we need to get a warm body in here to start punching keys ASAP.”
(1). A term used to identify the cause of a major problem a company is currently experiencing. While this metaphoric firearm and the silver bullet that can remedy the situation rarely exist, business owners seem to love the chase. In all honesty, the problem is usually due a pile of guns that the business owner has accumulated from years and years of poor business decisions.
(2). In internet marketing, this terms is usually associated with a business owner looking for the cause of a massive drop in organic traffic due to one of Google’s jackass algorithm updates. Thanks Matt Cutts.
“Sean, I’m just looking for the smoking gun in this situation. I don’t understand why linking to all of these gambling and porn sites is such a bad thing. Lot’s of people go to them, hell, I was just on one before this meeting. That’s a strong handshake you have by the way.”
