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(1). To weed out the meat of a presentation (a.k.a. the quote) from all of the marketing fluff.
“This all looks great, Don. But I’m having a little trouble separating the wheat from the chaff here. Can you let me know where I can find the fee? … Oh, there it is – footnote 34 in Appendix K…got it.”
(1). To try to find out what a company’s really all about. Turns out, they do way less than they say they do … and cost way more.
“Look, Tom, this is all great stuff, but we really need to go behind the website here to find out what we’d really be paying for. Sounds like a lot of ‘will do’s’ but not a lot of ‘can do’s’ to me.”
(1). To go back and add more detail to some half-assed idea you mentioned during last Monday’s staff meeting (not to be confused with “flush out”, which probably means something else entirely).
“Hey Dan, thanks for your input here. I’d like you to flesh out your proposal a bit more, though. Do you think you can have a functional spec ready for us by next Tuesday? I know you’re getting married the next day, but this could really help us shave some pennies from our P&L.”
