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(1). An acronym for Search Engine Result Page that hip SEO’s use to make their tedious job sound cool. (it’s not)
“So you want to rank for the term “butter”. Hmm, I’m not going to lie to you guys, there’s a lot of competition in the SERP’s for that one. How about, “salty butter”. That has a nice ring to it.”
(1). What you tell your boss when he asks how much the company’s made off of that really expensive ad campaign you talked him into running.
“Well, I don’t think it’s right to measure our success in dollar terms, you know? But I can say that we’re gaining traction in our target demos, except for men 18 to 49, women 25 to 55 or children.”
(1). When your product or service becomes synonymous with it’s function. (i.e. Kleenex is a brand of tissue, not the tissue itself, and Google is a search engine, yet people use the brand name as the actual action of searching. See, now you get it, and if you don’t and are upset about not getting it, then grab a Kleenex and go Google it, lady).
“You see Ted, your problem is that you have somewhat of a Kleenex issue on your hands. On one hand, everyone knows your product and brand, on the other, nobody can differentiate between the two and your competitors use both in all of their marketing material. Guess that patent idea I gave you 10 years back makes a whole lot of sense now, doesn’t it Ted?”
