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(1). An acronym for Search Engine Result Page that hip SEO’s use to make their tedious job sound cool. (it’s not)
“So you want to rank for the term “butter”. Hmm, I’m not going to lie to you guys, there’s a lot of competition in the SERP’s for that one. How about, “salty butter”. That has a nice ring to it.”
(1). The portion of a website that companies usually flood with scrolling pictures of happy people and inspirational testimonials about their products. It is usually used to portray themselves as warm and caring, when they most likely are anything but.
“You know what we need in the hero space, John? More pictures of people in suits succeeding! And….and….whales breaching the water! Nothing says “buy our pharmaceutical supplies” like whales breaching!
(1). n. Football-inspired term often used to describe the first presentation of a new product or service offering, intended to provide employees with a feeling of excitement.
(2). v. To voluntarily start a conference call, mainly in an effort to look important and/or in charge.
“Does anyone know the date of the kick-off meeting? Does anyone know the name of the client?”
