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(1). An acronym for Search Engine Result Page that hip SEO’s use to make their tedious job sound cool. (it’s not)
“So you want to rank for the term “butter”. Hmm, I’m not going to lie to you guys, there’s a lot of competition in the SERP’s for that one. How about, “salty butter”. That has a nice ring to it.”
(1). People who usually have more direct access to potential clients than you do (usually a bunch of obnoxious lawyers or accountants who love getting free stuff from banks).
“We’re going to be focusing our outreach efforts this year on local centers of influence. That means we’re going to need a larger budget for tote bags, pens and the occasional day planner.”
(1). A way for members of a steady, but weak business unit to justify their continued existence to the rest of the firm.
“C’mon, Larry, cheer up. Here at Best Buy, there’s no shame in being assigned to the wire department. Sure, it’s not like it’s TVs, but it keeps the lights on!”
