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(1). An acronym for Search Engine Result Page that hip SEO’s use to make their tedious job sound cool. (it’s not)
“So you want to rank for the term “butter”. Hmm, I’m not going to lie to you guys, there’s a lot of competition in the SERP’s for that one. How about, “salty butter”. That has a nice ring to it.”
(1). When you tell your client (usually in an innocuous letter they’re not going to read) you’re going to do something unless they tell you not to. Why, you sneaky, little ….
“Yeah, go ahead and sell. We gave them a chance to object already. That’s negative consent, in my book. Fire away.”
(1). A term describing best practices for SEO professionals that correctly (and honestly) manipulate search engines so that their client’s sites show up above Wikipedia entries.
“Our firm uses white hat practices for our SEO efforts. No, you won’t get links from any porn sites or gambling sites. No, no porn sites you can gamble on either.” (see: Black Hat)
