BLOG
(1). An acronym for Search Engine Result Page that hip SEO’s use to make their tedious job sound cool. (it’s not)
“So you want to rank for the term “butter”. Hmm, I’m not going to lie to you guys, there’s a lot of competition in the SERP’s for that one. How about, “salty butter”. That has a nice ring to it.”
(1). A term coined by Kevin Ashton in 2009 that speaks to the concept of machines talking to machines and learning our habits so that less waste and loss is created. While this is a great idea in theory, it’s basically saying that one day refrigerators, toasters, televisions, etc. will eventually revolt against the human race and take over the world. I don’t know about you, but I have no problem opening my refrigerator, seeing I am out of eggs, and then going to the store to restock said eggs.
(2). Skynet.
“Hey Steve, you hear about this Internet of Things stuff? Google’s acquisition of Nest is going to change the way we talk to our devices! Everything is going to be connected and I’ll never run out of toilet paper again! What? So the device has to be connected to the internet? Hmm…there has to be a company somewhere in Japan that has an internet-enabled toilet. Ok, we’re going off the rails a bit here, but once I find or invent that toilet, life is gonna be great!”
(1). In finance, to sell investments that have appreciated quickly in an attempt to lock in profits. The phrase is used by financial advisors when speaking with clients to provide them with a sense of accomplishment that will; 1 lead to their approval, and 2 allow the advisor to gloss over the poor performance of other investments in the portfolio.
