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(1). What people do at Best Buy now.
“I’m so sick of all these people showrooming our stuff and then going and buying it on Amazon! Don’t they realize that our expertise in helping them select the right HDMI cables to buy is worth the 40% markup?!”
(1). To mentally prepare a client, staff member or co-worker for some potentially bad (see sub-optimal) news, often regarding a delay or other inconvience that, while perfectly normal, would likely anger or annoy the client, staff member or co-worker.
(1). In marketing, a way to describe your expertise in an area in which you have no expertise.
“We like to take more of a hybrid approach with this type of engagement. We’ll be leveraging several strategic partners to assist our team here with the management of your account. While those providers will bill you separately, we feel this combination will bring to bear the best in class level of service you are looking for.”
