(1). Funds placed in relatively safe, income-oriented investments, intended to convince a conservative-minded client to invest other money in much more risky (read: expensive) investment than they otherwise would.
(1). The day when that obnoxious prospect schedules presentations from several firms for their business. The main purpose of the bake sale is to reinforce the prospect’s own sense of self-worth (oh, and also to waste all of your time since he already hired his brother-in-law’s firm to do the work).
“Well, I think there’s, like, two other firms pitching for this business today. The good news is I got us the last time slot, so I feel pretty good about our chances. You always want to be the last thing they eat at the bake sale, ’cause that’s the only thing they’re going to remember!”
(1). An expression used to imply that you have a lot of things you are working on right now (see juggling), often to indicate to someone that you are going to refuse whatever assignment you are about to be given.
“Sorry Ross, I don’t think I have time to help out on that, I have a lot of balls in the air right now….and no, that’s not what she said.”