(1). Funds placed in relatively safe, income-oriented investments, intended to convince a conservative-minded client to invest other money in much more risky (read: expensive) investment than they otherwise would.
Sleep-Well Money
RANDOM LINGO
Keep in the Loop
(1). To make sure you have sufficient air cover for whatever you’re working on by cc-ing everyone you can think of on your emails.
“Well, I’ve been keeping Jim in the loop on this the whole time, so he’s definitely aware of what’s going on. Definitely.”
SERP
(1). An acronym for Search Engine Result Page that hip SEO’s use to make their tedious job sound cool. (it’s not)
“So you want to rank for the term “butter”. Hmm, I’m not going to lie to you guys, there’s a lot of competition in the SERP’s for that one. How about, “salty butter”. That has a nice ring to it.”