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(1). Negative ads and rhetoric designed to focus everyone’s attention on some insignificant detail of a candidate’s past (and away from his opponent’s lack of qualifications). So, in other words, every campaign ever.
“This is ridiculous! It’s just a blatant smear campaign by the Senator in an attempt to make it look like I cheat on my wife. It’s disgraceful! I only cheated on my wife that one time…last week…with my secretary…in my kid’s room.”
(1). Resentment of co-workers for edits they have made to something you wrote.
“No, please. Make changes. No pride of authorship here. I just worked on it for three months, no big deal. Looking forward to your thoughts.”
(1). A colloquial expression used to indicate that the analysis you are about to provide was completed very quickly, with little forethought, and will likely prove to be incorrect.
“This is totally back of the napkin, but I think we can increase your sales 300% this year.”
