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(1). Negative ads and rhetoric designed to focus everyone’s attention on some insignificant detail of a candidate’s past (and away from his opponent’s lack of qualifications). So, in other words, every campaign ever.
“This is ridiculous! It’s just a blatant smear campaign by the Senator in an attempt to make it look like I cheat on my wife. It’s disgraceful! I only cheated on my wife that one time…last week…with my secretary…in my kid’s room.”
(1). To mentally prepare a client, staff member or co-worker for some potentially bad (see sub-optimal) news, often regarding a delay or other inconvience that, while perfectly normal, would likely anger or annoy the client, staff member or co-worker.
(1). You’re going to die … soon.
“I want you guys to go through the client list and try to find anyone getting ready for final exams. We need to get them signed up for cemetery insurance asap!”
