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(1). A term used as a backhanded, self-serving way to tell everyone in the company about your “great” idea.
(2). To ask around internally to get co-workers’ thoughts on a particular issue.
“Oh my god yes! Splash pages. We need to get more splash pages up on the website…great idea I just came up with right? Let’s socialize it and let’s see what everyone thinks.”
(1). That guy on your sales team that just oozes “used car salesman”. He actually probably drives a Maserati.
“Ugh…Dan is such a plaid suit! He’d try to sell you his mother’s house if he could…with her still in it!”
(1). When a firm (usually an agency) shamelessly flaunts ‘big’ brands that they have ‘worked’ with in the past to make themselves look more attractive to prospective clients. Usually this is represented by a slide within a powerpoint presentation that looks strikingly similar to Dale Earnhardt’s car during a race.
(2). The corporate way to say “Name-dropping”.
“Listen everyone, to get this account we are going to have to take a NASCAR approach to this deck. Throw every client and project we have done in the last 20 years at them. If we still send them a Christmas card, then their logo is going on that slide!”
