(1). A nice way of describing clients who’re not that rich.
“Look, Jim … we’re not really targeting the mass affluent here. We’d much rather compete with everyone else for the same 400 or so ultra-high-net-worth clients … hopefully score one or two and then retire before they inevitably get bored with us and move on.”
(1). To grossly overreact to a minor error or mishap, resulting in unproductive meetings, useless checklists, indecipherable procedures, overlapping layers of approval and other bureaucratic nonsense.
“Talk about killing a fly with a sledgehammer! After Sam double-billed that client last month, they now want us to have two managers review and approve all our bills before they go out! Why do I have to be punished because Sam can’t send out mail properly?!”