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(1). The cave where campaign managers sleep before emerging to feast on America’s cable-news reporters.
“Okay, let’s take it down to the spin room where David Axelrod is busy spiking everyone’s drinks with PCP before giving us his take on tonight’s debate.”
(1). To bill separately for additional services that some competitors may provide free of charge. These fees are generally intended to cover the costs of unnecessary business units (see nice-to-have) whose services can easily be removed from the firm’s offering in a down year and are often waived anyway.
“Everybody, we’re going to start up-charging our clients a technology fee. If anyone asks, just tell them we needed to invest in new technology to make sure their campaign ran at an optimal level. Gold mine.”
(1). An impossible-to-identify goal that keeps shifting and changing with the whims of your client or manager. Just try to hit it … just try!
“So, Eric … I think we finally have what Ari’s looking for. It was a bit of a moving target, but it looks like if we just eliminate the ‘liabilities’ line-item, his company’s financials will match what he wanted.”
