(1). A reward for reaching a client’s goals which is usually a gift certificate to your local Olive Garden or Applebees. While you can get a steak at both of these establishments, we wouldn’t recommend it.
(1). An forced acknowledgement by one of your vendors that they’ve been gouging you for years. They’ll give you a little discount to promote the strong inertia pulling you to stay with them for at least one more year of excellent service!
“Sure, Rita … we’ll take a look at our engagement to see if we can find you a little fee relief. I have to say, though, we’re operating at breakeven as it is, so ….”