(1). A reward for reaching a client’s goals which is usually a gift certificate to your local Olive Garden or Applebees. While you can get a steak at both of these establishments, we wouldn’t recommend it.
(1). A term used by companies to trick employees into doing two or more jobs for no extra pay.
(2). A ruse companies use to give employees a sense that they are adding valueto their resumes by learning a new skill when in actuality they are filling in for an employee who just quit until a replacement can be found.
“Hey Pat, now that Justin is gone we think it would be a great time for you be sit in on some cross-training sessions for paid search. The more you learn the better, right?”