(1). A reward for reaching a client’s goals which is usually a gift certificate to your local Olive Garden or Applebees. While you can get a steak at both of these establishments, we wouldn’t recommend it.
(1). A way of saying “work-around”, but really mean “our product is broken”.
“Thanks for jumping on this call, everyone. So, it looks like the level of effort to update the commission accounting system came in a bit higher than we expected, so we’ve developed an alternative workflow to get us to the same place. Commissions accrue daily, so this will need to be implemented after business each day.”
(1). A term used to describe a pitch by a struggling business unit to try to explain to the firm’s sales force why they should be marketing their product or service (see value add, nice-to-have). Value Propositions often appear desperate, but are useful in providing members of the business unit with bullet points for their resumes, which likely will need to be updated shortly.
“So, let me get this straight. Your firm’s value proposition is that you’re the ‘Pluto’ of the marketing world and you’re making a comeback?”